Digital Visibility Audit — Top Pick Insurance Agency · 5 Spices Agency
5 Spices. Agency
Confidential · June 2026
Digital Visibility Audit

You’ve earned the trust.
Google just can’t find you.

Prepared for Thinh Nguyen, Top Pick Insurance Agency. A look at why an agency with 172 five-star reviews still isn’t showing up for the customers searching for it — and the specific, fixable reasons behind it.

172
Five-star Google reviews you’ve earned
vs.
17.8s
How long your website takes to load on a phone
You did the hard part. Your online setup is quietly undoing it.

Here’s the short version, before the details.

You have one of the strongest reputations of any insurance agency in the area — 172 reviews at a perfect 5.0. That’s years of real work and real trust. But almost none of that is helping you get found, because three things are working against you behind the scenes: Google sees your business at several different addresses, your website is one of the slowest we’ve measured, and you’re invisible for the exact services you want to grow. All three are fixable.

The good news hiding in here: your competitors aren’t beating you on quality or reputation. They’re beating you on setup. And one of your biggest opportunities is a market the national brands can’t touch.

01

Google sees three different businesses

This is the single biggest thing holding you back, and it’s almost invisible unless you go looking. Across the web, your agency shows up at several different addresses and even a different phone number. Google can’t confidently rank a business it can’t pin down — so it holds you back in Maps. Here’s exactly what each platform is telling Google about you right now:

Google Business Profile
17155 Newhope St #A, Fountain Valley · 172★
Correct & current
Your own website title
Says “Garden Grove, CA”
Wrong city
Yelp
9636 Garden Grove Blvd · only 3.0★ / 12 reviews
Old address · stranded reviews
Yahoo Local
Garden Grove
Old address
Instagram
Phone (714) 592-8355 · “Santa Ana”
Different number & city
Business directories
Still show Westminster (9587 Bolsa Ave) & Garden Grove
Old addresses

Reading the trail backwards, it’s clear you’ve moved twice and the internet never caught up:

Westminster Garden Grove Fountain Valley (today)

Each move left old listings behind, and they’re still out there confusing Google. Cleaning this up — one consistent name, address, and phone everywhere — is the fastest, highest-impact fix you have, and it’s where we’d start.

02

Your reviews are split across two listings

Look at the gap this creates: your real reputation lives on Google, but your Yelp tells a completely different story because it’s frozen at the old Garden Grove address.

172
Google reviews · 5.0★
Your true reputation
12
Yelp reviews · 3.0★
Stuck at the old address

A potential customer who finds your Yelp page sees a 3.0 and 12 reviews — not the 5.0 and 172 you’ve actually earned. Reconnecting and consolidating these is straightforward, and it instantly puts your real reputation back to work.

03

Your website is turning customers away

Most people search for insurance on their phones. Here’s what happens when they land on your site (measured by Google PageSpeed):

39/100
Mobile speed score
Google PageSpeed
17.8s
Time to load
Google wants under 2.5s
6.3s
Before anything shows
First content paint

Nearly 18 seconds to fully load on a phone. Most visitors are gone long before that — and Google pushes slow sites down in results. Your site is built on an older template (Weebly) that’s heavy and hard to optimize. A modern, fast rebuild fixes this and finally lets your reputation convert visitors into quote requests.

04

Where you show up today

For the searches that would actually grow the business you told us you want — restaurants, salons, contractors, homeowners — here’s the reality:

SearchWhere you appearWho’s ranking instead
Top Pick Insurance (your name)Page 1You — your profile is strong
restaurant insurance CaliforniaNot rankingInsureon, NEXT, The Hartford
salon insurance CaliforniaNot rankingNational carriers, comparison sites
contractor insurance CaliforniaNot rankingSpecialist independents
business insurance Garden Grove / OCNot rankingLocal agents with clean listings

Right now you only show up when someone already knows your name. For the services you want to grow, you’re not on the page — which means all that demand is going to competitors.

05

Who you’re really up against

Your competition splits into two groups, and being honest about the difference is what makes the plan work:

The long game

National brands

Insureon, NEXT/ERGO, The Hartford, Nationwide, Progressive. They own “restaurant insurance California” statewide with huge budgets and years of content. We build toward these over time — not a 90-day promise. Anyone who tells you they’ll get you to #1 for these fast isn’t being straight with you.

Where you win

Local & community

Orange County niche searches + the Vietnamese market. Local terms (“business insurance Garden Grove,” “salon insurance near me”) and the Vietnamese-owned business community — restaurants, nail salons, contractors — where the national brands simply don’t compete. This is your fast lane.

06

Your unfair advantage

The opening nobody else can take

The Vietnamese business community is wide open — and you’re built for it.

Your own reviews already point here: customers are literally recommending you to other Vietnamese clients. Meanwhile, the one local agent truly dominating this market — another Vietnamese State Farm agent — has built 563 reviews doing exactly this. It works. The national brands and the English-only independents can’t follow you into it.

Vietnamese-owned restaurants, the huge OC nail-salon industry, and contractors are an enormous, underserved market searching for an agent who speaks their language. Pointing your visibility there — in both English and Vietnamese — is the single highest-return move available to you, and almost no one is competing for it.

07

The 90-day plan

Month 1
Goal · Get found

Fix the foundation

Consolidate every listing to one name, address, and phone (Fountain Valley). Reconnect your stranded Yelp reviews. Fully optimize your Google Business Profile. Fix the “Garden Grove” errors on your own site. This is where Maps visibility starts moving.

Month 1–2
Goal · Convert

A website that works

A fast, modern rebuild — in English and Vietnamese — with dedicated pages for restaurant, salon, contractor, and homeowner insurance, built to rank and to turn visitors into quote requests.

Month 2–3
Goal · Grow

Own your lane

Content and local SEO aimed at the Vietnamese business community and your OC niche markets, ongoing review growth, and a simple monthly report showing calls, quotes, Maps views, and rankings.

Next step

Let’s put your reputation to work.

You’ve already built the trust that most agencies never get. Let’s make sure the people searching for insurance — especially in the community you serve best — can actually find you. Happy to walk through any of this whenever you’re ready.

Let’s talk
5 Spices Agency
5spicesagency.com · Digital growth for Orange County businesses